If you work in professional services, then trust isn’t just nice to have; it’s everything you build your brand and business on.
As a professional partner, your clients trust you to connect them with the right people – those who will care as much about their needs as you do. So, when you recommend someone for something as important as writing a Will or planning an estate, credibility isn’t optional. It’s essential.
That’s where Trustpilot comes into its own and it’s why all our advisers as their clients to post reviews there.
But Trustpilot can support your brand too. It can reinforce your recommendations, and ultimately help the right clients find the right service first time.
- It Builds Instant Credibility
We all know clients do their research. And in a digital world, reviews are the new word of mouth (even though word of mouth referrals are still very powerful).
An independent study found that 87% of consumers trust ads more when they see the Trustpilot logo and star rating beside them. That small green badge carries a lot of weight and not just in marketing circles. It reinforces the message that other people trust this business, and you can too.
When your clients are considering something as personal and potentially daunting as getting a mortgage or getting a financial adviser, that visual trust signal could be what helps them take the first step.
For Secure Inheritance, our Trustpilot reviews reflect real experiences; real families who now feel secure because they planned properly. Sharing those stories builds a bridge between what they need and their confidence in acting on it.
2. It’s a Marketing Tool (That Markets for You)
Trustpilot reviews aren’t just there for show. They’re versatile, dynamic assets that can be woven into:
- Email campaigns (59% of consumers say email reviews influence buying decisions)
- Welcome sequences (build trust from day one)
- Social media posts using Trustpilot’s Image Generator
- Website pages, landing pages, and even your referral links
When done right, a well-placed testimonial can speak louder than a sales pitch (and no one likes being sold to). Especially if it comes from someone experiencing a similar problem to your ideal clients.
That’s the kind of message that sticks.
3. It Aligns With Your Ideal Clients’ Values
What people say in their reviews isn’t just praise, it’s insight.
By listening to how customers describe their experience, you learn what really matters to them:
- Simplicity
- Empathy
- Feeling heard
- Not being sold to
When our own clients say things like “They didn’t push anything, just helped us understand our options,” that’s alignment. And other people who need what you offer, are more likely to want to work with you because you have been tried and tested.
4. How to Use Testimonials Effectively (Without Overdoing It)
Here are a few quick tips to make customer reviews work harder for your brand:
- Keep it short and real: A one-liner that says “Gave us peace of mind without the jargon” can do more than a paragraph of praise.
- Use them in welcome emails: Introduce new clients to your brand with real feedback from others.
- Update regularly: Fresh reviews = active, relevant service.
- Include names and context (with permission): “Lucy, mum of two from Leeds” makes it relatable.
- Don’t cherry-pick only perfection: A four-star review that says “Great support, just wish we’d done it sooner” can be more powerful than a polished five.
At Secure Inheritance, we don’t just rely on reviews, we live by them.
Because each one reflects the way we approach every client: with respect, clarity, and care. When you refer your clients to us, you’re not passing them on. You’re guiding them forward.
Trustpilot helps us show that. And it can help you show it too both with your own brand and if you refer clients our way.
Refer a Client or Book a Collaboration Call
So, if you have a client who needs their Will writing or updating, then why not take a look at our reviews here before you:
- Become a professional partner with Secure Inheritance
- Or refer a client directly
References:
- Trustpilot – How to use Trustpilot reviews in your marketing strategy
- Trustpilot – The impact of reviews on brand authenticity and product credibility
- LinkedIn – Understanding the Credibility of Trustpilot and Exploring Alternatives
- 303 – The Power of Trustpilot for Boosting Premium Brand Reputation
